LUKAS SCHMIDT is official partner of the IBU Biathlon World Cup Oberhof
Bullenheim, 01.01.2024 – It is with great joy and pride that LUKAS SCHMIDT announces its new partnership with the IBU Biathlon World Cup in Oberhof. From the 2023/2024 season, LUKAS SCHMIDT will act as the official wine partner of this prestigious sporting event and will provide athletes and guests with selected indulge in wine.
A combination of sport and enjoyment
The collaboration between the IBU Biathlon World Cup Oberhof and LUKAS SCHMIDT marks a significant step in the partnership between sport and enjoyment. The Biathlon World Cup, which takes place annually in Oberhof, attracts the best biathletes in the world as well as thousands of fans. This event is known for its thrilling atmosphere and top sporting performances - an ideal stage to present the exquisite wines of LUKAS SCHMIDT to a wide audience.
About LUKAS SCHMIDT Wein
The LUKAS SCHMIDT winery stands for first-class wine enjoyment and the highest quality. The wines reflect the diversity and uniqueness of the Franconian wine region. Lukas Schmidt runs the family winery with passion and a spirit of innovation, relying on tradition and modern winemaking methods.
Common values and visions
The partnership with the IBU Biathlon World Cup Oberhof is based on shared values such as passion, excellence and the combination of tradition and modernity. "We are excited to be part of this great sporting event and to present our wines to an international audience," says Lukas Schmidt. "This partnership allows us to show the quality and diversity of our wines while sharing the enthusiasm for the sport of biathlon."
Exclusive wine moments for guests and athletes
During the Biathlon World Cup in Oberhof, guests will have the opportunity to taste LUKAS SCHMIDT wines. In special wine lounges, visitors can discover the variety of wines and be convinced by the extraordinary taste experiences. The wines will also be served at official events and receptions, making them an integral part of the World Cup experience.
Outlook for the Future
LUKAS SCHMIDT is looking forward to a successful partnership and to connecting the world of sport with the world of wine. This cooperation underlines the winery's commitment to offering exceptional quality and unforgettable experiences.
With the official partnership at the IBU Biathlon World Cup in Oberhof, LUKAS SCHMIDT is setting another example for quality and excellence and invites all biathlon fans to become part of these unique moments of enjoyment.
